Nissan recognizes that if you want to be successful, you have to make sure you don't sit on your laurels and hope to stand out.
The Nissan Altima is definitely one of the most interesting cars in its competitive segment, probably because it doesn't have a single personality. In fact, it has several, as it is both a comfortable and dynamic car on the road, both an economical and powerful car, and both a technologically advanced and affordable car.
It offers the best of many worlds, and that's why it's been so successful since the current generation arrived in our market in 2013. As has the rest of the Nissan lineup, for that matter, which happens to be the fastest-growing manufacturer in terms of sales in the industry last year. Even the previous generation of the Altima was very popular.
The Nissan Altima wants to continue to impress
So why change a recipe that works? Because Nissan recognizes that if you want to be successful, you have to make sure you don't sit on your laurels and hope to stand out. The reality is that the mid-size sedan segment is constantly being renewed, and a manufacturer cannot hope to increase its sales if it does not offer its customers something new.
That's why Nissan is so successful. Every year, the manufacturer offers new versions or generations of its models, starting with the Sentra a few years ago, the arrival of the Micra, the new Rogue, and this year the new Murano and Maxima.
In fact, the 2016 Nissan Maxima is inspired by the same visual language as the Maxima and offers a style that is more sporty and dynamic.
"It's important that the Altima exemplifies Nissan's vision, both inside and out," said Mamoru Aoki, general manager of design. "With its all-new look, the addition of a sleek SR model and a strong link to our all-new Murano and Maxima, the new Altima stands out in an extremely competitive market."
A new look that makes a statement for the Nissan Altima
With its new design, the sedan will be even less conspicuous. It's also interesting to note that we get better fuel economy and even quieter interiors thanks to a drag coefficient reduced to 0.26.
Under the hood, Nissan returns with its reliable, efficient, quiet and even more economical engines. A 182-horsepower 2.4-liter four-cylinder engine is standard, while a 270-horsepower 3.5-liter V6 is also on the menu.
With a little more of everything, the Nissan Altima will be able to seduce many different buyers. Come and discover it today at Belvédère Nissan!